LIVE FAST, WRITE OFTEN.

Building immunity to self-doubt.

Written by Cole Schafer

You are capable of developing an immunity to snake venom. If each day you inject yourself with a tiny dose of venom, over the course of many months you will build up an immunity. For the past three decades, a rock n' roll singer by the name of Steve Ludwin has been running this very experiment. He has injected himself with venom milked from Rattlesnakes, Black Mambas and Cottonmouths.

While I wouldn't recommend trying this fucked-up experiment at home, I appreciate the metaphor. Self-doubt is its own kind of venom. It's a venom that anybody creating or striving for something has experienced firsthand. The only way to build immunity to self-doubt is to ship a small piece of work every day. Every time I hit "send" I feel a small pang of fear––but with each passing day, it becomes easier.

Here's the kicker, though. The moment you stop injecting yourself with venom, you begin to lose your immunity. Isn't that interesting? While Steve Ludwin could hypothetically survive snakebites that would kill most people, if he stopped micro-dosing venom, he would lose his immunity.

The same can be said with creating and shipping work. The more work you create and ship, the easier it is to create and ship the next thing, and the next thing, and the next thing after that.