Let's pretend it's your lifelong dream to create the greatest burger humanity has ever stuck in its mouth.

It would be preposterous to assume this kind of feat could ever be achieved having never tried a burger.

If you have ambitions of creating a great burger, you've got to try a lot of burgers: thick burgers, smash burgers, turkey burgers, portobello mushroom burgers, elk burgers, black bean burgers, fast-food burgers, diner burgers, double-patty burgers, triple-patty burgers, butter burgers and so on.

Until you've tried an extraordinary number of burgers, you can't make a great burger because you won't have the taste. We often overlook taste as we seek mastery in our crafts.

It's not enough to practice our crafts. We must also develop our taste as we practice our crafts. This can only be achieved through a maddening and obsessive consumption of the work we are seeking to make.