Machinery is tremendous for execution. Less so for ideation. Make a list of your biggest ideas and attempt to recollect what you were doing when you had them.

Perhaps you were walking at dusk to an orchestra of cicadas or sipping sherry in a hot bath. Perhaps you were cutting the grass beneath a beating, unrelenting sun or nodding off beneath the snaking branches of a shade tree. Perhaps you were spinning vinyl whilst folding laundry or trying to fall asleep after watching 'Apocalypse Now'.

You were very likely doing any number of activities. But, what you weren't doing, was staring wide-eyed at a computer screen. Nor were you outsourcing your creative thinking to AI. Laptops. Phones. ChatGPT. This machinery helps us execute our ideas. But, it's not where we have our ideas. By unplugging, we open up a line to our creative subconscious.