When I think about reinvention, I think about Bob Dylan pulling out an electric guitar at the Newport Folk Music Festival. He was violently booed off stage and it was rumored that Pete Seeger cut his power cords with an axe.

Reinvention is one path to success as a creative––but it’s not the only path.

Jason Statham is the antithesis of Bob Dylan. He plays the same role in every movie: an unsuspecting badass-in-disguise that unleashes hell on bad guys everywhere. Some could argue he should reinvent himself. However, every time Jason Statham is asked to be Jason Statham on the big screen, he fetches a payout of $25 million.

Furthermore, as a movie-goer, you don’t go see a Jason Statham film to watch Jason Statham be anyone besides Jason Statham. You see a Jason Statham film because you want consistency. You want Jason Statham.

Consistency is another path towards creative success.