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The Tacoma Effect

Written by Cole Schafer

Today, you'd be hard-pressed to find the same Tacoma with 100,000 miles on it for less than $15,000.

It's not the same truck. It's a far worse truck. It's older. It's more run-down. It's racked with miles. Yet, it's more expensive than it was two decades ago.

The reason an ancient Toyota Tacoma can still fetch a pretty penny is because it has stood the test of time. It has proven itself not over one year or two years or three years. But, over decades.

You need to look at your career in the same light.

Attempting to value the work you're creating over a week, month or even year long period isn't enough time.

To fully comprehend the value of your work, you need a decade, if not decades, to measure the full impact.

Time tells all. Let it.