Creative agencies rise and fall faster than ancient empires. It's a pattern as inevitable as the seasons. If you could bet agencies the way you bet horses, you would make a small fortune.

Your next best wager is to start a winning agency of your own. Once every few years, an extraordinary agency is born. It's ambitious. It's audacious. It's tenacious. It's red-hot. It's explosive. It becomes the bane of every other agency's existence. Before long, it robs accounts from its old, weathered predecessors who've been coasting on their laurels for far too long.

This is precisely the gamble I am making with Honey Copy.