This Rolls Royce Ad sports David Ogilvy's greatest headline.

Written by Cole Schafer

David Ogilvy was a Rolls Royce fanatic.

This was primarily because they were one of his clients and this brought about a fierce sense of loyalty from the late, great advertising wizard.

And, because, let’s face it… they sell a pretty badass car.

Having worked with them for a fair amount of his career, the brand is home to some of Ogilvy’s “best” advertising.

His words. Not mine.

In Confession of an Advertising Man, David Ogilvy dedicates a gracious chunk of his book to writing headlines, where he fesses up about what he considers to be the “best” headline his hands ever touched.

It was for Rolls Royce, naturally, and it read…

“At sixty miles an hour the loudest noise in the new Rolls-Royce comes from the electric clock.”

This headline is peculiar in that it sports eighteen words, which is a gargantuan length for a headline and at the time, very much so went against conventional thinking.

But, it works, doesn’t it?

It so poetically says…

“The new Rolls-Royce is fast and it is quiet.”

Long story short, the ad sold a shit ton of vehicles and ruined the day of the chief engineer at Rolls-Royce.

Allegedly, upon reading the ad he said…

“It is time we did something about that damned clock.”

But, I digress.

Actually, hold on, I one-upped David Ogilvy (in word count) with a nineteen word headline selling my copywriting guide… How to write words that sell like a Florida Snow Cone Vendor on the hottest day of the year.

To date, it is the best-selling product I’ve ever created and advertised myself.

Now, I digress.

By Cole Schafer.